★★★★☆
3.6 étoiles sur 5 de 443 notations client
2010-03-02
The Strategy and Tactics of Pricing - de Thomas T. Nagle, John Hogan, Joseph Zale (Author)
Details The Strategy and Tactics of Pricing
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Le Titre Du Livre | The Strategy and Tactics of Pricing |
Date de Lancement | 2010-03-02 |
Traducteur | Dakotah Ragavi |
Nombre de Pages | 631 Pages |
Taille du fichier | 59.05 MB |
Langage | Anglais et Français |
Éditeur | Heyday Books |
ISBN-10 | 7154777025-GAK |
Format de e-Book | EPub PDF AMZ HWP XMDF |
Auteur | Thomas T. Nagle, John Hogan, Joseph Zale |
Digital ISBN | 599-7790701710-QSD |
Nom de Fichier | The-Strategy-and-Tactics-of-Pricing.pdf |
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Since the first edition in 1987 Tom Nagels The Strategy and Tactics of Pricing has been the standard pricing text and an indispensable guide to valueoriented pricing for students and practitioners alike All the major pricing topics are expertly covered with a good balace between theory and practice As one very interested in this important topic and about to publish his own pricing book I can highly recommend this work as there is nothing comparable on the market today
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably Rather than calculating prices to cover costs or achieve sales goals students will learn to make strategic pricing decisions that proactively manage customer perceptions of value motivate purchasing decisions and shift demand curves
Montréal T 5142817907 Blogue Retour aux articles 13 avril 2018 ixmedia
Pricing Strategy and Tactics © By Nick Ursini Customer Driven Marketing LLC Copyright 2003 all rights reserved Customer Driven Marketing LLC
The Strategy and Tactics of Pricing Des milliers de livres avec la livraison chez vous en 1 jour ou en magasin avec 5 de réduction
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably Rather than calculating prices to cover costs or achieve sales goals students will learn to make strategic pricing decisions
The Strategy and Tactics of Pricing Inconnus Des milliers de livres avec la livraison chez vous en 1 jour ou en magasin avec 5 de réduction